The Bosphorus Boat Show On Land, Turkey’s largest and the second largest land-based boat fair in the world after Düsseldorf’s Boot, will be held in five halls of the Istanbul Expo Center (İFM), located across from the Yeşilköy Istanbul Atatürk Airport. The fair is organized by the Yacht and Boat Industry Association (YATED), one of the largest NGOs in the sector, in collaboration with ED Fuarcılık. It will take place from February 15-22, 2025, bringing together maritime enthusiasts and fairgoers.
The Bosphorus Boat Show Sea Fair, held from October 26 to November 3, 2024, at the Marintürk City Port Pendik in Istanbul, hosted over 500 brands and more than 320 boats across 150,000 m², welcoming nearly 30,000 maritime enthusiasts. In the Bosphorus Boat Show On Land, over 1,200 brands and more than 500 boats will gather in 75,000 m² of indoor exhibition space, with a net area of 31,000 m², expecting to welcome over 65,000 maritime enthusiasts
Like the Sea Fair, the On Land will also be promoted to the target audience through social media campaigns that start at least 3 months in advance and a ‘special marketing plan’ that begins one month before the event. Just as in 2024, in 2025, the fair area will be transformed into a festival space with carefully planned and organized events. This will ensure that both exhibitors and visitors have an unforgettable eight days.
Our fairs will feature a wide range of participants, including boats (motor yachts, sailboats, catamarans, sport boats, megayachts, speedboats), dinghies, marine engines, boat equipment and accessories, jet skis, marine toys, diving gear, fishing equipment, land and sea vehicle brands and companies, as well as leasing and insurance firms.
With the support of the Ministry of Transport and Infrastructure of the Republic of Turkey and with the knowledge of the Ministry of Trade of the Republic of Turkey, the fairs will also receive participation from the IMEAK Chamber of Shipping, Istanbul Metropolitan Municipality (IBB), Bakırköy Municipality, other district municipalities, and numerous NGOs. Various brands and institutions will also contribute as sponsors, adding value to the event.
WHY SHOULD I ATTEND?
For Visitors:
- Seeing the Wide Product Range: Bosphorus Boat Show is the largest boat show in Turkey and the second largest land-based boat show in Europe. The number of exhibitors and the wide range of products gives visitors the chance to see many different brands and models in one place. This gives visitors the advantage of choosing and comparing what best suits their needs.
- To Closely Examine Technological Developments: Bosphorus Boat Show offers a wide platform to see and closely examine the latest technological developments in the industry. Visitors can get detailed information about current maritime technologies and innovations.
- Opportunity to Meet Industry Professionals: All experts of the sector will come together at Bosphorus Boat Show. Visitors will have the opportunity to chat one-on-one with maritime professionals from every professional group, ask their questions and receive valuable information.
- Comparing Different Brands and Price Ranges: Boat shows offer the chance to compare boats of different brands and price ranges. Visitors evaluate the options that fit their budgets and make a price/performance analysis.
- Opportunity to Discover Boat Designs: Boat shows offer visitors the opportunity to observe different boat designs and interior design examples. This helps buyers determine their aesthetic preferences.
- Opportunity to Participate in Extensive Nautical Events: Bosphorus Boat Show offers visitors the opportunity to discover new information both in the industrial field and in practical maritime with the various events in its content.
- Enjoyable Time with Your Family: In addition to various seminars and talks on the sector, you can have a pleasant time with your family with concerts and various shows organized during the fair.
- Meet New Maritime Enthusiasts: Boat shows offer a social platform where maritime enthusiasts come together. Visitors can meet people with similar interests, share their experiences and take part in the maritime community.
- Opportunity to Benefit from Various Promotions and Discounts: In Bosphorus Boat Show, as in many other boat shows, companies will offer various promotions and discount opportunities to their potential customers. Therefore, you will have the opportunity to buy many products at a more advantageous price than you would buy in a normal period.
For Exhibitors:
- Take Your Place at the Boat Show with the Highest Number of Visitors in Turkey: Bosphorus Boat Show offers the perfect environment to reach potential customers. It has the largest visitor attendance in the sector in Turkey. Exhibitors can make new customer contacts among the visitors and evaluate potential sales opportunities.
- Contribute to Your Brand Awareness: Bosphorus Boat Show, Turkey’s largest land-based boat show and Europe’s largest boat show, is an effective way for companies in the sector to increase brand awareness. Company name, products and services reach a wide audience among the visitors.
- Take Advantage of Market Analysis Opportunities: Boat shows offer the chance to monitor and analyze the market in the sector. The company can contribute to the development of its own strategy by examining competing products.
- Providing a Perfect Environment for Product Launches: As Turkey’s largest boat show on land, the Bosphorus Boat Show is the ideal stage to introduce new products and technological developments. It offers you great opportunities for your product launch by utilizing the many meeting rooms and various areas inside. Exhibitors can then present their new products to their target audience, attracting attention and potential customers.
- Take Advantage of Networking Opportunities in the Sector, Improve Your Business Relationships: At Bosphorus Boat Show, you will have the chance to get to know hundreds of companies operating in the yacht and boat industry, meet other professionals and establish business contacts. Take advantage of important opportunities for business partnerships, distributorship agreements and other business relationships.
- Opportunity to Gather One-on-One Feedback from Consumers: Bosphorus Boat Show offers an important opportunity for companies to get direct consumer feedback about their products or services. You can take advantage of the opportunity to dialog face-to-face with thousands of consumers who buy products or services from the sector and get feedback. The Bosphorus Boat Show environment provides valuable information for product development and improving customer satisfaction.
- Media Attention: Bosphorus Boat Show will become the focal point of the press and media organizations both before and during the show due to its brand value and the various events it includes. In this process, companies will have the chance to reach large audiences and create news value through the media.
- Keeping Up to Date in the Yacht and Boat Industry: In order to keep up to date with the ever-changing and evolving yacht and boat industry, you can update your knowledge with various seminars and sectoral interviews to be held during the boat show.
Sea: Our Passion
Don’t miss the chance to be a part of this prestigious event where many products will be exhibited, from adventurous sailboats to exclusive catamarans, from speedboats to flashy motor yachts, from fun sea toys to equipment and accessories that redefine the maritime experience.
210+ Exhibitors
1500+ Brands
100.000 m2 Area Size
45.000 m2 Net Area Size
50.000+ Visitiors